What matters in Phuket
On an island market, buyers may be more sensitive to condition, maintenance and the cost of bringing a replacement car in from elsewhere. A clean service story and accurate photos can therefore be more persuasive than broad claims about the vehicle.
For an expat, the practical benefit is time. You can normally keep using the vehicle while it is advertised and avoid spending every evening on messages. When an enquiry becomes serious, the next conversation can be focused on real condition, price range and a workable viewing.